ThereвЂ™s nothing too dark, nothing too challenging, about Strange Magic, and perhaps an argument could be made that a film like this is a perfectly fine introduction for young viewers into the magic and spectacle of the movies.

With its slapstick humour and unsophisticated wordplay - to say nothing of its painfully familiar fairy-tale tropes - Strange Magic is clearly geared to audiences who are just now becoming accustomed to movies. Even the obnoxiously gallant Roland will merely call to mind better portrayals of preening would-be Prince Charmings in superior works such as Into The Woods and Beauty And The Beast. Cumming gives the Bog King a certain melancholy stirring, but his unexpected courtship of Marianne - and his polite rejections of Dawn (who has been accidentally doused with a love potion from ChenowethвЂ™s Sugar Plum Fairy) - never develops beyond a grade-school simplicity. Not much else in Strange Magic is very memorable, either. At first glance, she seems designed to be a progressive response to so many years of wan damsel-in-distress Disney princesses, but in the wake of recent films like Brave, Tangled and Frozen that have worked to give their female protagonists genuine dimensions, Strange Magic seems uninspired, almost condescending, in its treatment of a proactive princess. This is no more evident than with Marianne, a fairy whoвЂ™s independent, fierce and an expert at swordplay. Likewise, the screenplay - credited to three writers, including Rydstrom, from a story by Lucas - bypasses legitimate emotional shading for easy button-pushing schmaltz. But Rydstrom and music director Marius de Vries turn this jukebox cornucopia into chintzy, bland pop, the sentiments of classics like вЂњCanвЂ™t Help Falling In LoveвЂќ broadened so that they become little more than place-holders for where the charactersвЂ™ feelings should be. Incorporating tunes from Black Eyed Peas, Kelly Clarkson and BeyoncГ©, Strange Magic brings contemporary hits together with older tracks made famous by the likes of Elvis Presley, Bob Marley and the Four Tops. However, the twin torpedoes that pulverize this film are its garish use of pop songs to underscore the charactersвЂ™ emotions and the dull storytelling that reduces everyone on screen to little more than folktale clichГ©s or tiresome comic relief.ДЇirst, the music. Perhaps not surprisingly, Strange Magic feels like a very long effects demo reel, showing off вЂњimaginativeвЂќ fantasy worlds and sparkling sound without much soul underneath. (He also directed the 2006 Oscar-nominated Pixar short Lifted.) But the BardвЂ™s wit and love of language are distressingly absent from this film, which was directed by seven-time Oscar-winner Gary Rydstrom, a legend in the world of sound design who has worked with Lucas since the 1980s.

Soon, though, Marianne must rescue her sister Dawn (voiced by Meredith Anne Bull), who has been kidnapped by the evil, ugly ruler of the Dark Forest, the Bog King (voiced by Alan Cumming).ДЄlthough not closely following the plot of ShakespeareвЂ™s comedy, Strange Magic incorporates the same sort of mismatched-lovers narrative and element of the fantastical. Set in an enchanted land consisting of two territories - the lovely Fairy Kingdom and the frightening Dark Forest - Strange Magic introduces us to Marianne (voiced by Evan Rachel Wood), a fairy princess whoвЂ™s just been dumped by her supposed true love, an arrogant prince named Roland (voiced by Sam Palladio). But with Strange MagicвЂ™s appeal limited mostly to younger viewers, itвЂ™s hard to see the film having much crossover potential or lasting commercial power. The Lucas name may help some, and a voice cast that includes musical stars such as Kristin Chenoweth could also attract the curious. Opening January 23, this Lucasfilm offering (being released by Disney) will face some competition from Paddington, not to mention The SpongeBob Movie: Sponge Out Of Water, which arrives in a few weeks. Based on an idea from George Lucas, Strange Magic is rambunctious without being lively - and вЂњmagicalвЂќ without being very magical. A riff on A Midsummer NightвЂ™s Dream, this animated musical/fantasy-adventure sports a juvenile brand of humour thatвЂ™s not helped by an assortment of dopey, predictable characters who learn about the value of inner beauty in the most trite ways possible. Aggressively targeting kids, although without much respect for their imagination or taste, Strange Magic jumbles together fairy-tale tropes as indifferently as it cross-pollinates pop music from different eras.

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